Branding existe desde 350 d.C. e é derivado da palavra “Brandr”, que significa “queimar” na língua nórdica antiga. Por volta de 1500, passou a significar a marca que os fazendeiros queimavam no gado para significar propriedade. Ainda assim, a marca hoje é mais do que apenas um visual ou um logotipo. Passou a significar a reação emocional de "intuição" que uma empresa pode provocar em seus clientes

Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership. Yet branding today is more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers

Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership. Yet branding today is more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers